We’re proud to have created the new Wests Newcastle Junior Rugby League brand and logo suite for 2027 and beyond.

For more than a century, the Rosella has been at the heart of Wests Newcastle – a symbol worn with pride by generations of players, families, volunteers and supporters. Their new identity honours that history while creating a bold, modern look for the next generation. The Rosella remains front and centre – looking forward, wings spread – supported by a new logo suite, monogram, wordmark and feather-inspired subgraphic.

Wests juniors are at the dawn of their rugby league story. They are the next generation of Wests players – carrying their proud history with them as they begin to create their own. Now it’s their turn to spread their wings.