Watts Cool logo design

A logo design created for an electrician who specialises in air conditioning.

His surname is Watts and I helped to bring the logo to life by combining ‘W’ shapes to form a snowflake-like icon and a spark to represent both the cold and electrical elements of the business.

The ‘W’ is a representation of the name ‘Watts’.

The angles of the ‘W’ were altered to allow for 45° alignment.

Duplicating and rotating the ‘W’ symbol to form an icon that represents both an abstract snowflake and also a spark-like effect.