The Scoop is a fortnightly EDM sent out by the School Infrastructure NSW content and communications team.

The opening and click-through rate was declining and I was tasked with giving the EDM a refresh to help not only attract the reader but to keep them engaged. Ultimately it was the content that needed a makeover, however, displaying eye-catching graphics with a consistent and familiar layout helps readers to skim through with confidence and familiarity.

The header artwork is a way to display the infrastructure aspect in a fun and aesthetically pleasing way.