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Brand Logo Design
The Eels 2023 Anzac Jersey was designed to honour Colonel Jack Argent OBE OAM ED who was the revered leader and founder of the Parramatta Eels and served in World War 2 as part of the 2/3rd Anti-Tank Regiment Royal Australian Artillery 9th Division 2nd AIF.
The jersey embodies the spirit of the ANZACs and acknowledges their service to our nation. The 2/3rd Anti-Tank Regiment Royal Australian Artillery retains a linage to the 23 Field Battery 9th Regiment Royal Australian Artillery 2nd Division that still serves today. There are several homages to the Regiment and ANZAC spirit throughout the design including: