In collaboration with Bundjalung artist Pam Brandy-Hall and Classic, this jersey design draws inspiration from Sydney’s skyline, streetscape and foreshore.

The artwork is an aerial view of Sydney, the wider homeland of the proud and rich Bulldogs Club. It represents aspects of Gadigal and Eora Country including meeting places, water holes and sacred sites. It has elements of weather patterns and the seasons, and features a nod to sustainable living off the country.

Our job was to disect elements of Pam’s artwork and bring it to life across the Bulldogs jersey. The artwork was stripped back to a striking mono-blue approach, allowing both the artwork to shine whilst still honouring the colours synonomous with the Bulldogs.