Portfolio Categories: Brand

Dragons Digital Rerand The Dragons logo holds a lot of history. Their primary shield design has been in play since 1978. And that will not change. But things have changed since then, particularly in the digital world. An online presence is crucial in today’s day-and-age, so the club have decided to strip things back to […]

State of Origin Stage Signage Tasked with creating the 2024 Ampol State of Origin stage design and branding. The stage was wrapped in the elements of Origin subgraphic, leading down the stairs and on the sides of the stage. The graphic creates a sense of tension and rivalry between the two states and the brief […]

Manly Sea Eagles rebrand We were tasked with developing an exciting new identity and emblem that brings a fresh, modern look whilst also paying homage to the Club’s rich history. To honour the rich legacy of the Sea Eagles, the traditional Maroon and White scheme remains at the centre of the team’s new identity. The […]

2023 NRL Grand Final Stage A project worked on for the past four seasons, the NRL Grand Final stage was taken to another level in 2023. The subgraphic element was highlighted throughout the panels, including a 17-line graphic to represent the 17 clubs. The flame towers were more than a brand piece this year, with […]

Rabbitohs Centre of Excellence Tasked with branding the South Sydney Rabbitohs new Centre of Excellence in collaboration with Sport Design Australia. From 13 metre wall decal designs to meeting room frames, this project helped celebrate the Rabbitohs rich history, whilst embracing their values.

Eels ANZAC Jersey 2023 The Eels 2023 Anzac Jersey was designed to honour Colonel Jack Argent OBE OAM ED who was the revered leader and founder of the Parramatta Eels and served in World War 2 as part of the 2/3rd Anti-Tank Regiment Royal Australian Artillery 9th Division 2nd AIF. The jersey embodies the spirit […]

NRL Multicultural Round The inaugural NRL Multicultural Round celebrates the different cultures which make up the rugby league community. The theme of Multicultural Round is “Stronger Together” celebrating how rugby league brings diverse communities and cultures together. I was commissioned to produce a map for both newspaper and social media that highlighted the diversity cultural […]

Indigenous Round brand Indigenous Round is one of the biggest weeks in the NRL calendar. I was tasked with creating a look-and-feel for the 2020 Indigenous Round campaign with the theme ‘Pass back, move forward’. The wedge element aligns with the NRL chevron asset, whilst forming a boomerang shape and pointing in a forwards direction. […]

Strive by GI brand I was commissioned to design a logo for Rugby League legend Greg Inglis’ clothing brand. Given his Indigenous heritage, Greg wanted to include something symbolic and also simplistic and creative. The ‘V’ is rotated to form a spear head whilst the spear itself runs through the text. I also created brand […]

Pikse’s Pub brand The NRL Hospitality team were looking to create an alternative for expensive corporate rooms at their Magic Round event in Brisbane. The idea was to create an affordable package targeted at the average fan who wanted to get a taste of the corporate experience. Pikse represents the every day fan and this […]

This logo was designed for a web developer looking to create a professional online portfolio. Given the use use of hard brackets in coding, I used this element to form the ‘J’ in ‘James’ whilst also including a forward slash in the name ‘Wilson’.